A: OK, let's go back to the original plan and see where we have got to.The preliminary market test was due to start last September, is that right?

好吧，我們回顧一下最初的計劃，看看已經(jīng)做了哪些工作，前期市場測試應該是去年9月開始，對吧？

B: Yes, that's right. We set up a small-scale trial in the north, We ran the market test for 2 months, until the middle of November.

是的，沒錯。我們在北部進行了小型的實驗。我們進行了兩個月的市場測試，直到11月中旬結束。

A: And what were the results like?

結果怎么樣？

B: Very encouraging, Sales reached their target and generally consumer reaction was good.

非常令人振奮，銷售額達到了預期的目標而且總體來說，消費者的反應也不錯。

A：So what was the next step?

那么，下一步的計劃是什么？

B: Well, as you know. the plan was to move to a national launch fairly quickly, We had planed this January for a major TV advertising campaign.

嗯，你知道，按照這個計劃很快就要在全國投放產(chǎn)品了，我們打算在今年1月份進行一次以電視為媒體的大型宣傳活動。

A: So what's gone wrong?

出什么問題了？

B:Basically,we've had problems in production.It seems that scalling up production for a national launch has been much more difficult that expected.

基本上是生產(chǎn)上有問題，在全國投放，需要增加產(chǎn)量，這比預計的要困難。

A:That's ridiculous, We had no problems with production during the test market phase.

這是荒謬的，在市場測試階段我們本不存在生產(chǎn)上的問題。

B: I know. but that was on a much smaller scale. It seems that they've run into difficulties with the tooling for the machines- you'll have to talk to Bill about that.

是的，但是那個生產(chǎn)規(guī)模要小的多，現(xiàn)在機器設備方面有問題，你得和比爾談談這個問題。

A: I don't want to talk to Bill, I want you to tell me where we stand.

我不想和比爾談，我想你告訴我一下我們現(xiàn)在的情況。

B: Of course, We now have a launch date for early next month. May 5th. The TV advertising will start the weekend before May 2nd. At the moment, we're working on some new promotion literature, which will be used in the shops.

當然可以，我們在全國投放的日期是下個月初-5月5日。電視廣告會在這個之前的周末也就是5月2日開始。同時，我們會做一些宣傳材料，這些材料會在商店里使用。

A: I thought you finished that ages ago.

我還以為那些你早就做好了呢。

B: Yes, that's true, But because of the delay on the launch date, we have to update it.

沒錯，是做好了。但是由于投放日期推遲，我們需要做些更新。

A: I see.

我明白了。

B: So, besides the launch advertising and promotion campaign, we are going to hold both national and local press conferences so that we can maximize the media coverage during the launch phase.

所以，錯了投放時的廣告和促銷活動，我們還將召開地方及全國性的新聞發(fā)布會，這樣，我們就可以在投放階段到達最大的媒體覆蓋率。

A:When are they due to take place?

計劃什么時候開始？

B:Next week actually, on April 15th and 16th.

就下周，4月15日和16日。

A: Right, I must go now. but keep me up to date with developments.

號，我現(xiàn)在的走了，隨時將最新的情況告訴我。

B:I certianly will.

我會的。